We live in a world of influencers, where the choices we make on what to do and where to go are largely influenced by what we see online, even when it comes to deciding which bar to go to for cocktails at happy hour. Customers no longer find out about the latest club nights and promotions from flyers but through online word of mouth and well managed brand social media channels, but we’re guessing you already knew that. However there are still small businesses out there that are not making the most effective use of social media because they don’t know where to start. So if your attempts at marketing your bar or restaurant online are feeling a little lackluster then why not read our top tips to help you promote your business on social media.
Why should I use social media for my business?
Increasing customer service standards
As well as having a great team of staff and excellent face-to-face customer service, social media also allows you to instantly connect with your customers at any given time, meaning you can quickly respond to queries and resolve any issues.
Informing and promoting
If you’ve got a great event or amazing price promotion coming up, then the best way to let people know about it is online. Creating, inviting and sharing your event has never been easier.
Word of mouth marketing
Many people take photos of their meals and fancy looking drinks to share online with their friends, as well as checking in to places and using their location to let their followers know what they’re up to. This is great for your business as its free marketing and advertising.
How to promote your business on social media
Idea generation
If you’re unsure on what type of content to post online then why not take a look at your competitors and see what they’re doing to help you get the ball rolling. Think about any upcoming events or promotions you have, monthly food and drink offers or hold a competition.
Create a content calendar
Once you’ve gathered a list of all your ideas, create a plan or schedule of what you will post on what day. This will help you keep on top of daily posting and remind you when to generate new ideas, keep your team up to date with promotions and plan ahead for the future.
Drive traffic towards your business
As well as sharing cool imagery of your latest cocktail or chocolatey dessert, social media can help drive traffic towards your business. For example, if you post about a competition for a meal for two and ask people to like, comment and share your post for a chance to win, then the more people will know about you and the more they will be intrigued to come in and check out the amazing food on offer.
Engage
Social media is all about communication, so be sure to regularly communicate with your customers. If someone leaves a review on your facebook page, then thank them for their kind words and maybe offer them 10% off their next visit. People like to feel valued so replying to comments and asking customers for their opinion will form a positive customer relationship.
Now that you’ve got your social media up to scratch, it’s time to make sure you’ve got the best team of employees to help your business grow. Download the Syft app and find professional, dependable temporary staff.
Photo credit: howtostartablogonline.net
